SNEAKER FREAKER DESIGN LIVE / PARTNERSHIP CONCEPT

Sneaker Freaker / Design Live

Watch sneakerdesignerswork live.

Watch footwear designers share their computer screens as they sketch silhouettes, build 3D models and test colourways. Hear why they make each choice, ask questions live and follow the design as it develops.

Tinker Hatfield holding up footwear sketches at a design table
ARCHIVAL DESIGN PHOTO / TINKER HATFIELD
01 WATCH THE DESIGN02 HEAR THE THINKING03 ASK IN LIVE CHAT

Interactive session preview

One sneaker. Two colourways.

Switch between two released SPUNGE Osmosis colourways. See how moving the contrast from the upper to the sole changes where your eye goes.

● DESIGN STUDIO / SCREEN SHAREFORMAT PREVIEW
SPUNGE Osmosis in Shallot
01 / SHALLOT

Let the shape lead.

Muted tones keep the upper quiet. Your eye goes to the cut-outs in the sculpted sole.

Both colourways are real releases, photographed from different angles. The comparison and commentary were written for this demo.

See a footwear production detail
Hands inspecting the ASICS NeoCurve during production

ASICS × Studio HAGEL NeoCurve during manufacture. Photo from the ASICS feature in Highsnobiety.

Channel directory / Illustrative lineup

Find your next designer.

Explore six more designers or filter by the part of footwear design you want to see.

Example contributors and sessions. Participation has not been confirmed.

Subscriptions & tickets

Pick how far you go.

Keep up with a favourite designer or spend one session on a specific skill. These are the proposed ways to take part.

01 / Free follow

Know when they go live.

Follow a channel and get go-live emails for open sessions.

Find a designer ↗

02 / Channel subscription

Stay with the project.

Join a designer’s subscriber sessions as they develop a shoe and explain the decisions behind it.

See a sample channel ↗

03 / Single ticket

Learn one technique.

Book a focused live masterclass, from building a 3D silhouette to balancing a colourway.

See example masterclasses ↗

The partnership proposal

The opportunity for Sneaker Freaker

Sneaker Freaker could run a live footwear design destination under its own brand, curate the designer lineup and build a new source of revenue around the design stories it already covers.

01 / Recurring revenue

Channel subscriptions

Fans pay for regular live sessions with the designers they follow.

02 / Single tickets

Live masterclasses

Viewers buy a ticket to learn a specific technique in one focused session.

03 / Brand partnerships

Sponsored design series

Sell sponsorship around a season, a designer channel or an original design brief.

GAWP® supplies the built streaming technology. It supports individual designer channels, live computer screen sharing with voice, audience comments, go-live emails and paid subscriptions.

Discuss the partnership ↗

For footwear designers

Run your own channel.

Share a sketch, 3D model or material board from your computer. Build a following around your work and earn through channel subscriptions, separately ticketed masterclasses and sponsored sessions.